Thursday, January 15, 2009

OK, We're Doomed

I've been trying not to panic about the recession but this really makes me nervous: Beer Sales Falling With Economy.

Beer usually holds up better than other categories during tough economic times, said Benj Steinman, editor of trade publication Beer Marketer's Insights, and that trend had been holding true during this recession for some segments of the industry. But the latest figures show the market is trending downward, perhaps accelerating as global economies continue to sputter, and relief seems uncertain.

Beer is ''recession-resistant, not recession-proof,'' Steinman said.

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